BSI Group Deutschland GmbH
Hanauer Landstr. 115
D-60314 Frankfurt am Main
D-60314 Frankfurt am Main
Rechtsform: | GmbH |
Handelsregister: | HRB 95380 |
Registergericht: | Frankfurt am Main |
Geschäftsführung: | Dr. Tatiana Tarasova Dr. Rainer Feld Denelise L''''Ecluse Susan Taylor |
Ust.-ID: | DE 812 034 063 |
Gesellschafter/-in: | k.A. |
Die Angaben im Impressum unterliegen dem Verantwortungsbereich des jeweiligen Unternehmens. |
- Impressum
Manager Marketing Analytics Continental Europe
29.07.2022
The CE Analytics team is the foundation on which we build our marketing strategies. Their purpose is to provide insights on clients, the market, prospects and campaigns, enabling their marketing colleagues to make data driven, factual decisions that help grow a profitable, sustainable business.To be successful in this role you’ll need excellent verbal, presentation and written communication skills as well as, good interpersonal and influencing skills in both German and English.
Responsibilities & Accountabilities
Implementation of tools and strategies to translate data into valuable and actionable business insights.
Data analysis and insight generation, big data integration, predictive and prescriptive advanced analytics including statistics
Integrate advanced analytics techniques and methodologies into our day-to-day insight and analytics approach.
Monitor the performance of our products (dashboards and sales monitoring KPIs), forecast performance through predictive analytics, and recommend remedial actions through prescriptive analytics.
You will use data to drive decisions to result in higher performance.
Full funnel approach: understand business needs and objectives, from channel acquisition to customer advocacy.
Collaborate with all teams building dashboards, reports, etc.
Develop strategies for effective data analysis and reporting, defining measurement requirements.
Oversee all analytics operations to correct discrepancies and ensure quality.
Lead testing & optimization efforts to optimize conversion.
If you have:
Marketing University degree
Proven track record of marketing analytics experience
Advanced Excel skills – handling large data sets for manipulation and aggregation using complex functions
Experience of using data from a variety of sources
A good understanding of RDBMS will be highly favourable
Any experience in extracting key insights from data will be favourable
High level of computer skills with excellent working knowledge of Microsoft Office software
Ability to interact with stakeholders, understand their requirements and translate them into data outputs
Experience in driving and developing a multicultural remote team
And You are:
driven and proactive, with a flexible approach to meet the business needs
Willing to learn
Data and analytically minded
Very attentive to detail
Very good communicator, with the ability to interact with stakeholders